Chapter3 · case · temporary pageEnter the experience

Frozen Territory

Music, direction, design and edit: Chapter3

Play the entire music video

Results

1:30full film, finished in 5K
81shots, every clip used once
20edits built and rejected before this one
5,359frames, cut to the beat
Screen time shot by me21%
Light footage I shot, under the generated shots100%
Soundtrack written and made by me100%
Views, first 14 daysNo figure yet. It fills in after the premiere.
Press and featuresNo figure yet.
Meetings and commissions it led toNo figure yet.

ROI: to come, once the first numbers exist.

The problem

I wanted a full music video for a track I wrote, with the look and pacing of a high-budget production, and no crew, no set and no budget. The film had to feel designed from the first frame to the last, not assembled.

How I solved it

  • I wrote the track and the sound. The choir and vocal layer, the plane whoosh, the impacts and the melt were all made to the cut, timed to the shot list.
  • I cut to the music, not over it. 145 BPM, every cut on the beat, and the final build speeds up with the drums, each cut shorter than the last.
  • Real material underneath. Defocused light footage I shot myself runs under the whole film. Every subject was built and graded into one room, one violet palette.
  • Designed, not decorated. Small telemetry graphics follow the subjects like instruments reading a rare material, and count the crystallisation.
  • One idea per shot. All 74 clips are written out as a storyboard, so none appears twice.

The idea

Everything that grows turns to crystal. The dog, then the man, then a dancer, then the room itself. One slow transformation, and a build that accelerates until it breaks, ending in a rippling pyramid.

Dog on a bar chair in a dark violet room The dog's paw turning to crystal The dancer in the violet room Crystal bursting from the drum

Credits

Creative Direction, Code, Concept, Videography, Music, Editing, Motion Graphics
by CHAPTER3

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